- Led the Prop Firm Expo brand identity: visual direction, modular design system, and event frameworks across digital and physical touchpoints.
- Translated complex trading data and research into clear editorial graphics, infographics, and visual content.
- Collaborated across marketing, compliance, analytics, research, content, and product teams to maintain brand consistency across all channels.
- Built reusable design-request templates and production systems that reduced creative bottlenecks across the content team.
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Lazar Stanišić
Independent Brand Designer
Brand Identity / Visual Systems / Campaign Frameworks
Work Experience
- Managed 20+ concurrent client accounts, delivering static and animated campaign assets on parallel deadlines.
- Translated client business goals into content plans and promotional campaigns across digital channels.
- Collaborated directly with clients on concept development, creative direction, and brand-guideline adaptation across platforms.
- Developed brand identities, visual systems, and campaign assets from concept through final digital and print production.
- Owned projects end-to-end as sole point of contact: briefs, concepts, presentations, revisions, and delivery.
- Expanded into 3D visualisation, motion, and custom creative tools to support visual direction and production workflows.
Selected Achievements
- 15K+ Design Audience. Built a design-education following in Serbia around freelancing, portfolios, and career development.