← Back to projects

Cochaa Blaast

Cochaa Blaast logo on liquid green 3D render
Cochaa Blaast can held against the sky
Cochaa Blaast mobile site preview
CategoryRole
  • Beverage
  • Consumer Branding
  • Packaging
  • Brand Identity
  • Art Direction
  • Packaging Design
  • Illustration System
  • Campaign Creative
Project Summary

Youthful Gen Z pre and post workout drink. The idea was to create a small bomb of cold refreshment that is a little fizzy and sourly delicious, perfect for large gulps when you are dehydrated.

Year 2024

Brand DirectionLazar Stanisic
Packaging DesignLazar Stanisic
MarketingLazar Stanisic

Audience Research. Moodboard, Positioning

Green

Organic, Healthy, Natural. Golf, Rugby, Cricket.

Cochaa Blaast green audience moodboard for organic and healthy

Orange

Energy, Optimism, Friendships. Basketball, Surfing, Volleyball.

Cochaa Blaast orange audience moodboard for sports and friendship

Red

Motivation, Power, Speed. Formula 1, NASCAR, Boxing.

Cochaa Blaast red audience moodboard for speed and motivation

Lifestyle Photography

Bringing to life a fictional product with the help of AI.

Cochaa Blaast pineapple can held up against a striped parasol
Cochaa Blaast lime and mint can held over a tennis net
Cochaa Blaast pineapple can lifted from a coral tote bag
Cochaa Blaast lime and mint can on concrete beside a skateboard
Cochaa Blaast raspberry can taken from a fridge beside the lime and pineapple cans

Knowing how the brand looked, before starting.

Colours and a recognisable mark were the main focus of this project. When I saw the font I knew how good it could look on a brand like this.

Wordmark exploration

The problem was finding the right colour palette.

The symbol

One simple recognisable bolt.

Colour system

Bold colours working with each other.

Typography

Fun, energetic font combined with a slightly modern technical font.

Illustrations that speak the same language.

Bringing to life simple fruits that work well with each other and can adapt next to each other, together making the brand look and feel the same.

Pineapple

Lime and Mint

Raspberry

Pattern

Recognisable can, exactly what competitors didn't do yet.

Shelves are populated with cheap plastic, large and small bottles. The problem was that they all used similar colour systems. I asked myself what shape would be recognisable in this environment. That is how this brand came to be.

Cochaa Blaast cans in lime and mint, pineapple and raspberry

Raspberry

Lime and Mint

Pineapple

Bubblegum

Scalable Marketing System

Colour and illustration established the foundation for a bold, high-contrast visual identity, remaining recognisable across every social channel.

A modular 3D asset library and flexible font-pairing system were then developed, making future campaigns faster and more consistent to produce.

Big Production Blender Renders

Rendering to see how the cans look with a sense of scale.

Brand Book

The full system: strategy, voice, logo, colour, and application in one document.

Cochaa Blaast brand book cover
Cochaa Blaast brand book mission statement
Cochaa Blaast brand book overview section divider
Cochaa Blaast brand book overview and core values
Cochaa Blaast brand book brand strategy section divider
Cochaa Blaast brand book vision mission and DNA
Cochaa Blaast brand book brand story
Cochaa Blaast brand book voice and tone section divider
Cochaa Blaast brand book voice and tone style guide
Cochaa Blaast brand book voice traits optimistic confident and edgy
Cochaa Blaast brand book writing rules
Cochaa Blaast brand book naming conventions
Cochaa Blaast brand book logo section divider
Cochaa Blaast brand book cover
Cochaa Blaast brand book mission statement
Cochaa Blaast brand book overview section divider
Cochaa Blaast brand book overview and core values
Cochaa Blaast brand book brand strategy section divider
Cochaa Blaast brand book vision mission and DNA
Cochaa Blaast brand book brand story
Cochaa Blaast brand book voice and tone section divider
Cochaa Blaast brand book voice and tone style guide
Cochaa Blaast brand book voice traits optimistic confident and edgy
Cochaa Blaast brand book writing rules
Cochaa Blaast brand book naming conventions
Cochaa Blaast brand book logo section divider

Cochaa Blaast became an exercise in building a consumer brand as one connected system, from audience positioning and illustration direction through to packaging architecture, motion, and campaign application.

Refreshment first, function underneath. A can built to hold flavours that do not exist yet.

Skills
  • Audience Research
  • Brand Strategy
  • Logo Design
  • Colour Systems
  • Typography
  • Illustration
  • Packaging Design
  • 3D Rendering
  • AI Photography
  • Social Campaign
Need a brand? Book a call.